The website was designed using John Keller’s ARCS Model of Motivation. The curated website helped provide an environment focused on learners’ attention, relevance, confidence, and satisfaction. Eighteen participants volunteered to explore the website and participate in completing these surveys with the designer, or on their own time. The surveys were compared and it was found that overall, individuals of all ages felt the topic to be a serious issue and were motivated to share with others. However, specifically, adults between the ages of 18 and 40 were most influenced by the website. Their demographic spent the most time at the beach and therefore felt the information to be most relevant and important. Additionally, they felt most motivated to use environmentally friendly sunscreen and other products in the future.
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