The Effectiveness of a Simple, Clean Mobile Interface Application Design and Navigation of Equine Non-Verbal Communication Modules: A Usability Study Project

Session Description
The purpose of this project was to develop and evaluate the effectiveness of touch navigation on mobile interface applications and the effects of simple, clean design of equine non-verbal communication content. A mobile application was created and designed using Pixelmator (editing software for Mac) and Adobe XD, an experience design mobile application prototype software. The revisions and improvements were made to the site with rapid prototyping and feedback from 3 iteration of usability tests involving 9 adults from various states and skill levels. The qualitative and quantitative data from the pre and post surveys and usability tests were analyzed to identify any usability issues. Based on Krug’s (2010) Rocket Science Made Easy (The Do-It- Yourself guide to finding and fixing usability problems), each problem was rated and fixed by prioritizing highest severity of the usability issue. The results of the usability study suggested that the mobile application was user friendly and easy to navigate. The aesthetic design delivered its purpose and contribute positively to the user’s experience. All-inclusively, the feedback from the usability study suggested that the mobile application was indeed a desired addition to the equine field and the data gained can be expeditiously rendered into improvements to enhance the user experience. A prospective addition for this project will be to develop new modules and video to further improve on usability and expand the mobile application.
Tyra Szalakiewicz
Tyra Szalakiewicz, University of Hawai’i at Manoa, Honolulu, HI, USA
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